The BUFF® FW25 collection continues to set the standard for innovation and creativity in outdoor accessories, with an array of collaborations, artist partnerships and fresh product designs that marry functionality, creativity, and purpose. The brand’s partnership with Protect Our Winters (POW) highlights its commitment to sustainability, featuring designs by artist Bambi, with proceeds supporting POW’s mission to combat climate change.
Collaborations include a new line with technical apparel brand 686, merging BUFF’s ThermoNet® technology with bold patterns. Meg Smith’s Hidden Gems capture the serene beauty of winter landscapes in colourful, detailed designs. Shogo Ota’s sophisticated pieces blend Japanese artistry with modern aesthetics, emphasising style and practicality. Product innovations include the redesigned ThermoNet® Hinged Balaclava for enhanced comfort, a Rain Bucket Hat with superior waterproofing and reflective details and the 5-Panel Chill Cap made from 100% cotton for all-day wear. Jacquard Beanies round out the collection, offering a stylish fusion of warmth and intricate design.