Global leader in insoles and foot solutions, Sidas is celebrating its 50th anniversary in 2025. The brand has been at the forefront of insoles and footcare innovation since 1975. To mark this milestone, Sidas is hosting two special events: a social gathering at Slide & OTS Winter 2025 in Telford and a celebration at the SIGB La Clusaz Snow Test, featuring custom insole and product demos.
Additionally, Sidas has announced a new partnership between its Therm-ic brand and the Freeride World Tour, aiming to expand its reach in winter sports. These events and collaborations highlight ongoing commitment by Sidas to innovation and excellence.